8 Qualified Case Consultations Per Month With Auto Accident Victims
A personal injury firm replaced referral-only intake with systematic outreach to medical providers and accident victims, generating 8 consultations monthly within 45 days.
Reply Rate
Meetings Booked Monthly
Positive Reply Rate
Time to First Meeting
The challenge
The firm relied entirely on referral networks and paid search for case intake. Monthly case volume fluctuated between 2 and 12 new consultations with no predictability. The managing partner wanted a second acquisition channel that didn't depend on referral relationships or Google Ads spend. Previous attempts with legal marketing agencies produced zero qualified leads over 6 months. The firm needed direct contact with accident victims and medical providers who treat them -- chiropractors, physical therapists, and urgent care clinics -- but had no outbound process in place.
Who we targeted
- Managing Partners
- Practice Administrators
- Intake Directors
- Founding Attorneys
“We went from waiting on referrals to having predictable case flow every single week.”
Our approach
We built two parallel outreach tracks. Track one targeted medical providers who regularly see auto accident patients -- chiropractors, physical therapists, and urgent care administrators in a 50-mile radius. Track two reached accident victims directly through public accident reports and DMV data. All messaging emphasized free case evaluation and contingency-only fees. Speed-to-lead calling converted every warm reply within 60 minutes. We integrated with the firm's case management CRM to route leads directly to intake coordinators.
The results
The firm booked 8 qualified case consultations in the first full month and maintained that volume for 4 consecutive months. Reply rate settled at 9.2% across both tracks -- medical provider outreach at 11%, direct victim outreach at 7%. Three cases signed retainer agreements in month two with a combined potential recovery value of $340K. The managing partner reduced Google Ads spend by 40% while maintaining total case volume. Intake predictability increased from zero to 2 consultations per week minimum.
Timeline
45 days from kickoff to 8 monthly consultations
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