8 Qualified Clinical Hires in 60 Days
An ophthalmology practice group needed to fill clinical and administrative roles fast. We built outbound recruiting campaigns that reached passive candidates traditional job boards missed.
Reply Rate
Hires in 60 Days
Cost Per Hire Reduction
Candidate Pipeline Built
The challenge
The practice group was expanding across multiple locations and needed to hire ophthalmic technicians, surgical coordinators, and office managers. Healthcare hiring is brutally competitive -- qualified candidates are employed and not actively looking. Job boards produced applications, but most were underqualified. Staffing firms charged 20-25% of annual salary per placement. The group needed a direct pipeline to passive candidates who had the right certifications and experience.
Who we targeted
- Ophthalmic Technicians (COA/COT/COMT)
- Surgical Coordinators
- Practice Office Managers
“Job boards gave us volume. Outbound gave us the candidates we actually wanted.”
Our approach
We built candidate lists from professional certification databases, LinkedIn, and healthcare industry directories. Targeting focused on ophthalmic technicians (COA, COT, COMT certified), surgical coordinators with ASC experience, and office managers with multi-location practice backgrounds. Outreach emphasized the practice group's growth trajectory, competitive compensation, and the specific locations hiring. Each message was tailored to the candidate's current role and certifications. Fast phone follow-up ensured serious candidates were engaged before they lost interest.
The results
Within 60 days, the practice group hired 8 qualified candidates directly from outbound campaigns. The cost per hire was roughly 70% lower than staffing firm fees. The campaign also built a bench of interested candidates for future openings, creating a sustainable talent pipeline that the group continues to use.
Timeline
First hires within 3 weeks
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