18 Qualified Recruiter Candidates Per Month
A growing recruitment firm needed to hire experienced recruiters fast. We built an outbound campaign targeting passive candidates that filled their hiring pipeline.
Reply Rate
Qualified Candidates/Month
Positions Filled in 90 Days
Time-to-Hire Reduction
The challenge
The firm was scaling and needed experienced recruiters. Job boards produced volume but not quality -- most applicants lacked the industry-specific experience the firm required. Recruiting experienced recruiters is uniquely difficult because the people you want to hire are experts at recognizing (and ignoring) recruitment outreach. LinkedIn InMails were expensive and had diminishing returns. The firm needed a direct outreach system that could identify and engage passive candidates who were not actively job searching.
Who we targeted
- Experienced Recruiters
- Senior Talent Acquisition Specialists
- Recruiting Team Leads
“We stopped waiting for job board applicants and started reaching the recruiters we actually wanted to hire.”
Our approach
We built targeted lists of recruiters with 3-10 years of experience in the firm's specialty verticals, using LinkedIn, professional associations, and industry databases. Outreach sequences were designed to read as peer-to-peer communication, not corporate recruitment. We referenced specific industry verticals, compensation benchmarks, and the firm's growth trajectory. The messaging emphasized what made the firm different: commission structure, client quality, autonomy, and growth opportunities. Every positive reply was fast-tracked to a phone conversation.
The results
The campaign produced 18 qualified candidate conversations per month within 45 days. Reply rates ran significantly higher than standard recruitment outreach because the messaging was personal and specific. The firm filled 6 recruiter positions in the first quarter from outbound-sourced candidates, cutting their average time-to-hire from 8 weeks to 3 weeks.
Timeline
First qualified candidates within 2 weeks
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