$18K MRR Added in 90 Days for an EdTech SaaS
An IELTS test preparation platform needed to grow beyond organic signups. We built a multichannel outbound system targeting language schools, immigration consultants, and education partners.
MRR Added (90 Days)
Institutional Partners
Reply Rate
Avg. Contract Value
The challenge
The platform provides IELTS test preparation through a subscription model. Growth had been organic -- SEO, social media, and word of mouth from individual test-takers. But the highest-value customers were not individuals; they were language schools, immigration consultancies, and education institutions that could purchase bulk subscriptions for their students. These institutional buyers do not discover products through organic search the way individual consumers do. The platform needed a direct outreach system to reach institutional decision-makers and convert them to partnership or bulk subscription agreements.
Who we targeted
- Language School Directors
- Immigration Consultancy Owners
- Education Program Coordinators
- University Partnership Managers
“Organic growth was steady but slow. Outbound gave us the acceleration we needed to hit our next funding milestone.”
Our approach
We identified language schools, immigration consultancies, and education institutions across target geographies (UK, Canada, Australia, UAE, India). We built contact lists of school directors, program coordinators, and immigration consultancy owners. Outreach positioned the platform as a partner for their students' IELTS preparation, not just another software product. Each message referenced the institution's specific programs, student volume, and the IELTS preparation gap their students likely faced. We offered pilot programs and group pricing to reduce commitment friction. Campaigns ran across email and LinkedIn.
The results
Within 90 days, the platform added $18K in monthly recurring revenue from institutional partnerships sourced through outbound. They signed 23 institutional partners, with an average contract value of $780/month. The outbound channel proved that B2B institutional sales could coexist with their consumer-facing product, opening a new growth vector that now accounts for 30% of total revenue.
Timeline
First institutional partner within 14 days
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